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Mailchimp Resumes Crackdown on Crypto Newsletters Including Messari, Edge - ONE NEWS

Thursday, August 11, 2022 | August 11, 2022 WIB Last Updated 2022-08-11T08:09:07Z


Another round of unannounced account suspensions leaves crypto newsletter publishers scrambling to choose a new provider.

The email marketing platform Mailchimp has been suspending the accounts of crypto-related content creators and media outlets this week.

The list of affected customers includes self-custody crypto wallet Edge, crypto intelligence firm Messari, and Decrypt, which had been using Mailchimp for its newsletter for more than four years.

 "Thank you for deplatforming some of crypto's most reputable brands in the past 48 hours," Messari founder Ryan Selkis tweeted at Mailchimp on Wednesday. "You're proving our point. Mailchimp—and all speech censors—must be destroyed."

Messari's marketing lead Jared Ronis added, "Not only was there zero warning, we can't even access our subscriber lists. If @Mailchimp's management of crypto clients is this haphazard, I shiver to think of what enforcement looks like for actual nefarious actors." (This was also Decrypt's experience: no warning and no explanation of the violation.)

A slew of recent bans

There were several reports on Crypto Twitter of suspended Mailchimp accounts in the past two weeks.

Edge's problems began on Monday when the company was preparing to send out its bi-weekly newsletter. When community manager Joelly Garcia attempted to log into the account, it returned as a "deactivated" account.

Edge Wallet CEO Paul Puey believes the problem is with "good old-fashioned email," and that it hasn't been brought into Web3 yet.

“While Web3 is making a lot of attempts at finding other ways of communicating with people, if you're trying to hit email," Puey told Decrypt over the phone, "you're kind of stuck with platforms like Mailchimp."

On August 1, NFT artist Ocarina tweeted that their Mailchimp account was suspended when trying to send out word about an upcoming NFT drop. Ocarina got more of an explanation from Mailchimp than some others did: "Because the content associated with your industry conflicts with our Acceptable Use Policy."

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